The Basketball League Coordinator will play a pivotal role in launching and growing a new basketball league. This individual will be responsible for business development, marketing, team recruitment, sponsorship acquisition, and operational management. The ideal candidate is a self-starter with a passion for basketball, strong entrepreneurial skills, and experience in sports management or business development
This is a hybrid role including working from home, around Singapore, and travel opportunities to neighbouring countries as required.
Business Development & Growth
- Develop and implement a strategic plan to establish and scale the basketball league.
- Identify and secure partnerships with sponsors, advertisers, and community organizations to drive revenue.
- Build relationships with local gyms, schools, and community centers for league facilities.
- Research and analyze market trends to optimize league offerings and expand participation.
- Develop membership and team fee structures to ensure financial sustainability.
Marketing & Brand Development
- Work alongside the marketing team on marketing campaigns (social media, email, community outreach) to attract players, teams, and fans.
- Oversee the development of the league’s brand identity, including logo, website, and promotional materials.
- Organize promotional events, open gyms, and information sessions to generate buzz and recruit participants.
League Operations & Management
- Organize and manage all league logistics, including team registration, scheduling, and game-day operations.
- Develop and enforce league rules, policies, and safety guidelines.
- Hire and coordinate referees, scorekeepers, and other event staff.
- Ensure a high-quality game experience for players, spectators, and sponsors.
Community & Player Engagement
- Build a strong community presence through networking, partnerships, and direct outreach.
- Foster a competitive yet inclusive environment to encourage both recreational and serious players to participate.
- Manage player and coach relations, addressing feedback and resolving conflicts as needed.
Financial & Administrative Responsibilities
- Oversee league budgeting, financial planning, and revenue streams.
- Track registration payments, sponsorships, and operational expenses.
- Develop long-term sustainability plans to expand the league into new locations or divisions.
Qualifications & Skills
- Entrepreneurial mindset with experience in business development, sales, or sports management.
- Strong knowledge of basketball rules, league operations, and competitive structures.
- Excellent networking, negotiation, and relationship-building skills.
- Strong marketing and social media management experience.
- Ability to manage multiple responsibilities in a fast-paced startup environment.
- Strong problem-solving skills and ability to handle on-site issues.
- Proficiency in event planning, budgeting, and sponsorship acquisition.
- Willingness to work evenings and weekends to support league operations.
Preferred Qualifications
- Experience launching or growing a sports league, tournament, or business.
- Background in sponsorship sales, fundraising, or community engagement.
- Familiarity with sports management software and online marketing tools.
Interested candidates should click here to apply.
